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What is a Trademark?


An overview of the basics of US trademark law for entrepreneurs, business people, and creative professionals. “What Is a Trademark?” includes the following:

  • A brief definition of trademarks.
  • Definitions of the other forms of intellectual property (copyright, patent, and trade secrets).
  • Types of trademarks.
  • What’s trade dress?
  • How are trademark rights acquired?
  • Trademark registration, and what do those symbols ™ and ® mean, anyway?
  • How long do trademark rights last?

If you prefer the audio version, here is this information in the form of a podcast:


And here’s the slideshow:

« How Do I Choose a Strong Trademark?