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How Do I Choose a Strong Trademark?


An overview of how to choose a trademark for entrepreneurs, business people, and creative professionals. “How Do I Choose a Strong Trademark?” includes the following:

  • When should I ask this question?
  • The Trademark Spectrum: Generic, Descriptive, Suggestive, Fanciful, and Arbitrary marks.
  • What is “Secondary Meaning?”
  • Avoiding trademark conflicts.
  • A few things to avoid when choosing a trademark.

For a refresher on trademarks, here’s a podcast I recorded called “What Is a Trademark?”:

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OK, here’s the slide show:

« What is a Copyright? What is a Trademark? »