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Products of the Mind




Felena Hanson, Founder of Hera Hub and Promoter of Female Entrepreneurship

Welcome to Episode 22 of Products of the Mind. On this episode, I speak with lifelong entrepreneur and founder of Hera Hub, Felena Hanson.

“It’s not about segregation, we have men in the space every day. It’s about creating that environment and that community where women can flourish.”

What do you do when you experience three layoffs before the age of 30? Unleash the “entrepreneurial spirit” and become a solopreneur!

Today we chat with Felena Hanson, founder of Hera Hub: a spa-inspired coworking space for female entrepreneurs. Felena tells us about growing up in an entrepreneurial family; the decision on whether or not to go to college; and the struggle of being a professional marketer in the tech industry.

We’ll learn about how Felena’s trials and tribulations as a marketer initiated her desire to create something new, and how her successful “something new” brought more trials and tribulations. Felena discusses the challenges associated with franchising, and how commercial real estate can be a roadblock for entrepreneurs and startups.

What is a coworking space? How does Hera Hub differ from executive suites and other office environments, and why is this such a valuable need? There’s a “prediction that 50-60% of knowledge-based workforce will be independent by 2020…where will all these people work (besides Starbucks)?” Tune in to find out!

Links and honorable mentions:

Musical Bonus

In honor of Leap Day, this episode includes the song “2/29” by Rookie Card. Thanks to Rookie Card guitarist/singer/songwriter Adam Gimbel for giving us the OK to play the song. Click here to buy it in iTunes.

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The Credits

Products of the Mind is produced by Mana Monzavi.

The illustration accompanying these show notes is by Whit Harris.

The theme music for this episode was provided by Le Chateau. The track name is “Bury You.” Go buy it on Soundcloud!

This episode and these show notes © 2016 David Lizerbram

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