(800) 594-4480

Products of the Mind




Dayna Rothman of Everstring on Predictive Marketing, the Bay Area Tech World, and Uber for Juggalos

Products of the Mind Episode 6: Dayna Rothman of Everstring on Predictive Marketing, the Bay Area Tech World, and Uber for Juggalos

Welcome to Episode 6 of Products of the Mind. On this episode, I speak with Dayna Rothman, Director of Content Marketing & Inbound at Everstring.

About Dayna Rothman

What the heck is predictive marketing?

Who are your best customers? What is predictive scoring? Do you know the sizes of the companies you lost as customers? Do you know who’s looking at your competitor’s website?

In this episode, Dayna expands our knowledge with things we didn’t even know were possible. She takes the seemingly endless amount of raw data applicable to your business and does a bunch of fancy tech savvy stuff to make it easily digestible for marketers, business owners, and sales teams alike.

Dayna also talks about the innovative culture of the tech industry; whether or not a bubble might burst; sustainable business models; East Coast versus West Coast dress codes; and of course Uber for Juggalos.

Interested in Dayna’s advice on lead generation? Check out her latest book Lead Generation for Dummies here: http://www.amazon.com/Lead-Generation-Dummies-Dayna-Rothman/dp/111881617X

Learn more about Everstring Predictive Marketing here: http://www.everstring.com/

Thanks for Checking Out Products of the Mind!

If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

Also, please consider taking the few seconds it takes to leave an honest review and rating for the podcast on iTunes. They’re very helpful when it comes to the ranking of the show and I read every one.

Finally, don’t forget to subscribe to the podcast on iTunes or your favorite podcast app to get automatic updates every time a new episode goes live.

Here are instructions on how to subscribe, rate, and review the show in iTunes.

The Credits

As always, the music for this episode was provided by Le Chateau. The track name is “Bury You.” Go buy it on Soundcloud!

The illustration accompanying these show notes is by Whit Harris.

This episode and these show notes © 2015 David Lizerbram

Want to receive all the latest updates? Contact me today

Click Here

Receive updates from the Keep it Legal blog

I’m glad you enjoy the blog, and I’d love to keep you updated with all the latest legal tips and business law strategy news.

Enter your name and email below, and we’ll be in touch!

« Howard Blackson, Urban Designer, Placemaker, and Raconteur Episode 5: What Is a Copyright? »