Keep it Legal Blog

The best way to establish a strong trademark is to create a brand name that is neither generic nor “merely descriptive”. In this blog post, I’ll explain what those terms mean and provide some tips on how to avoid running into these issues. The Perks of a Powerful Trademark Before diving into the details of avoiding descriptive or generic trademarks, let’s first explore the benefits of having a strong trademark. A robust trademark can serve as a powerful tool for businesses to stand out in the competitive marketplace and protect their brand identity. Some advantages of a strong trademark are:…

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When you’re trying to register a trademark for apparel in the U.S., there are some specific requirements. In my experience, many clients who are starting an apparel brand don’t know these requirements, and it can lead to trouble. The key issue is that in order to protect and register a trademark in the U.S., you need to be able to show that the mark has been used in interstate commerce in connection with the goods in the application. For some kinds of products, simply having the trademark (brand name or logo) appear on the product is good enough. But for…

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