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Holiday Trademarks: Happy New Year!


Welcome to another edition in my series on Holiday Trademarks. Follow the links for my previous blog posts on Thanksgiving Trademarks, Winter Holiday Trademarks Part 1, and Winter Holiday Trademarks Part 2.

As 2011 comes to a close, I thought I’d finish out the year and look forward to 2012 with a look at New Year’s Trademarks.

Maybe the most famous New Year’s related trademark – in the U.S., at least – is DICK CLARK’S NEW YEAR’S ROCKIN’ EVE, going strong since 1972.

A company out of Muncie, Indiana (Go Eagles!) has registered NEW YEAR’S EVE as a trademark for fireworks.

A few weeks ago, an application was filed with the US Patent and Trademark Office to register BLING IN THE NEW YEAR as a trademark for cosmetics and make-up. Check them out if you plan to have a tasteful, understated celebration.

Speaking of which, how about HAPPY NEW YEAR as a trademark for plastic bead necklaces featuring musical party poppers playing “Auld Lang Syne?”

Of course, not all New Years occur on January 1. A company has registered CHINESE NEW YEAR SPECTACULAR and CHINESE NEW YEAR SPLENDOR for entertainment shows. Do we have to choose between Spectacular and Splendor?

And I would be remiss in not mentioning NOROOZ PRODUCTIONS, named after the Persian New Year, which I enjoy celebrating with my fiancee and her family (I can taste the smoked whitefish right now).

Unfortunately (?), the USPTO shows no applications or registrations for Rosh Hashanah, the Jewish New Year – maybe by next Fall some enterprising person will come up with something…

Happy New Year everybody, wherever you are and whenever you celebrate.

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