Last week, the U.S., Mexico, and Canada announced that they had come to terms on the United States-Mexico-Canada Agreement (USMCA), the proposed replacement for NAFTA. I say “proposed” because the treaty still has to be approved by all three countries’ legislatures. The full text of the proposed USMCA agreement can be read here. Assuming the USMCA goes into effect as currently proposed, what are the impacts for trademark and copyright holders? General Stance Towards Intellectual Property USMCA Article 20.A.8: National Treatment states that “In respect of all categories of intellectual property covered in this Chapter, each Party shall accord to nationals…
