Miller’s Ale House: How Not to Name Your Restaurant It’s always astonishing to me that businesses will invest countless dollars in every aspect of their operations while relying on a name that will only bring legal issues. Case in point: Miller’s Ale House, Inc. v. Boynton Carolina Ale House.
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Archives: Trademarks
Is it the Super Bowl or The Big Game?
January 31, 2013
Is it the Super Bowl or The Big Game? The NFL playoffs are over, the AFC and NFC championships have been decided, and you know what that means: lots of advertisements about “The Big Game!” Which Big Game? The Super Bowl, of course. Everyone knows it’s called the Super Bowl. Why do advertisers and businesses large and small use the codeword “Big Game?” Can we all just use the term “Super Bowl” after all?
Apple Registers Startup Sound as a Trademark
January 3, 2013
Apple Registers Startup Sound as a Trademark Apple recently filed a trademark application to protect their computers’ startup sound. The application was approved by the United States Patent and Trademark Office. (Click here to see Apple’s USPTO registration.) How can a sound be a “mark?”
Can Camouflage be a Trademark?
December 13, 2012
Can Camouflage be a Trademark? Can a pattern designed to make you hide in plain sight function as a trademark?
