Amazon Brand Registry now requires sellers to have registered trademarks. This post includes some tips and info for sellers who want to apply for Amazon Brand Registry.
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Archives: Trademarks
B.O.A.T.: Beware of Acronym Trademarks
May 24, 2017
A recent case shows that acronyms may not always be able to function as trademarks.
Protecting 80%+ of a Company’s Value
May 16, 2017
The vast majority of a company’s value may be in the form of intangible assets (also known as intellectual property). Are business owners really doing what they can to protect those assets?
Unicorn Latte Beverage Battle
May 10, 2017
A Brooklyn cafe that created the Unicorn Latte is suing Starbucks for trademark infringement over its Unicorn Frappucino.
