If you’ve come up with a new type of product or service, you not only need to create a brand name/trademark, but also a different, generic description for your new category.
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Archives: Business Law
TPP IP: Copyrights and Trademarks in the Trans-Pacific Partnership
August 22, 2016
The Trans-Pacific Partnership, or TPP, is a multinational trade deal that may or may not be signed into law this year. This blog post examines what the treaty has to say about trademarks and copyrights.
Social Media Law: Celebrity Endorsements
August 16, 2016
What are the rules when you have someone endorse your product online? And what are the consequences of not following those rules?
Merely Laudatory Trademarks – The Whole Foods Story
August 9, 2016
Whole Foods may be “The World’s Healthiest Grocery Store,” but is that a merely laudatory trademark?
