The celebrity (although I’m not sure why) Kim Kardashian is suing Old Navy and its parent company Gap, Inc. in Los Angeles federal court for using a lookalike model in their advertisements. Specifically, Kardashian claims that this video violates her rights of publicity by featuring a model who very closely resembles Kardashian. The video itself has generated more than 2 million views on YouTube to date. Kardashian’s suit alleges that the reality TV star “has invested substantial time, energy, finances and entrepreneurial effort in developing her considerable professional and commercial achievements and success, as well as in developing her popularity,…