The United States Patent and Trademark Office (USPTO) recently issued a new rule that affects all trademark filings owned by parties based outside of the U.S. The rule is that, essentially, everyone who’s doing business with the Trademark Office must be represented by an attorney licensed to practice law in the United States. The new rule went into effect on August 3, 2019. The previous status quo didn’t include any such requirement. Foreign trademark owners could be represented by a foreign attorney or could simply handle their own U.S. trademark filings without legal counsel. The USPTO’s press release regarding the…