Clients often ask me to assist in protecting their trademarks “worldwide”. This makes perfect sense. If your products or services are sold in multiple countries, why shouldn’t your brand names and logos be protected everywhere they reach? Once upon a time, most products were sold locally, or only in the country where they were produced. Unfortunately, trademark law is still largely stuck in that antiquated paradigm. Trademark law is “territorial”, which means that rights are determined separately in each country (or group of countries, such as the EU). This means that if your trademark is protected in the U.S. by…