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Archives: Advertising Law

Skechers Photo Copyright Case


Skechers Photo Copyright Case When a photo is modified for use in an advertisement, who owns the copyright on the final product? A recent case involving the shoe company Skechers illustrates the value of making sure all contractual provisions are carefully thought out before the advertisement is produced.

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Can I Mention My Competitor in an Ad?


Can I Mention My Competitor in an Ad? We’ve all seen countless ads where a company compares their goods or services favorably to those of their competitors. Where does this cross the line and run into a false advertising issue? H&R Block recently sued Intuit (a San Diego-based company, of course – Go Padres! – wait, does it seem like I’m playing favorites here?) over a pair of commercials that suggested that Intuit’s TurboTax tax professionals were better trained and more experienced than those at H&R Block and other retail tax outlets. So how far can you go in this…

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