Brace yourself: Shark Week is coming. We all know and love the annual celebration of Elasmobranchii (yes, I had to look that up.) And with Shark Week comes the yearly trademark question: can you use the name Shark Week?
Brace yourself: Shark Week is coming. We all know and love the annual celebration of Elasmobranchii (yes, I had to look that up.) And with Shark Week comes the yearly trademark question: can you use the name Shark Week?
Skechers Photo Copyright Case When a photo is modified for use in an advertisement, who owns the copyright on the final product? A recent case involving the shoe company Skechers illustrates the value of making sure all contractual provisions are carefully thought out before the advertisement is produced.
Can I Mention My Competitor in an Ad? We’ve all seen countless ads where a company compares their goods or services favorably to those of their competitors. Where does this cross the line and run into a false advertising issue? H&R Block recently sued Intuit (a San Diego-based company, of course – Go Padres! – wait, does it seem like I’m playing favorites here?) over a pair of commercials that suggested that Intuit’s TurboTax tax professionals were better trained and more experienced than those at H&R Block and other retail tax outlets. So how far can you go in this…